Viral marketing is a goal for virtually all Internet marketing experts.
Finding or creating the next big viral marketing video can be harder than finding a needle in a haystack. Your goal should not be trying to come up with the next YouTube sensation.
Think smaller and you can succeed.
Consider having a YouTube contest!
The YouTube Contest
A YouTube Contest will enable you to harness the collective creativity of the contestants.If you offer a great prize and promote your contest well you should get a good number of entries.
The contest should be set up so that contestants submit their entries to your website (make sure they do NOT post them on YouTube)This will enable you to check the quality and appropriateness of an entry before it appears on YouTube.
The contest can be the creation of a 30-second commercial for your company or a product demonstration.
Establish rules to protect your copyrights and brands and make sure it is clear that you own all rights to any videos submitted.
After reviewing all the entries choose the finalists (try for at least 10 finalists) and post the videos on your YouTube channel.
The Voting Equals Viral Marketing
Each finalist video will be on your YouTube channel, plus you should create a separate blog entry on your blog for each video. Voting is based on the number of views multiplied by the rating of the video on YouTube plus the number of social bookmarking votes on the blog (from Digg, StumbleUpon, etc).
Basically you are setting up a voting system that will prompt the contestants to market their entry for you.
They will send out the video link and ask that their contacts keep forwarding it off to their contact lists and so forth.
This is creating 10 viral marketing campaigns or more depending on how many finalists you have.
Keep the voting period to about 60 days before announcing the winner.
The Results
The results need to be tabulated carefully.
Once you have tabulated the votes you should announce the winner or winners and the prize they received.
A YouTube contest is an easy way to create multiple viral marketing opportunities based on the creativity of your contestants.
Make sure you market the contest well to maximize the number of entries and the quality of them.
This is a great system for Internet Marketing that you must consider.
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Categories: Internet Marketing
Sep232015
Selling a Physical Product vs Selling an Affiliate Product
By David0 comments (comments closed)
What’s Right for You?
When it comes to making big money online, there are two particularly popular and effective strategies.
One of these is to sell a product that you’ve created. The other is to sell an affiliate product.
Either of these business models very much represents the pinnacle of making money online and should be considered the top of the pyramid. Why? Because when you make money from ads you are getting paid to refer customers. These customers are worth much more to them, which is why they’re happy to pay you to send them their way.
When you sell a product of some kind though, you profit from the customer directly and you keep them on your site. This is a far preferable way to get more from each customer.
But this still leaves you with two options: making your own product or selling an affiliate product. Which is best?
Why Affiliate Marketing is so Popular
On the face of it, you might immediately think that selling a product you made is better. This way, you get to keep 100% of the profit and you get to control the product and the way you sell it much more closely.
But what’s important to remember with affiliate marketing is that you will often actually get the lion’s share of the profit anyway. 60% is actually the standard here, but sometimes it can go up to 80% or even beyond!
So in other words, this is almost as good as selling your own item in terms of profit.
But what it does is to eliminate all risk. That’s because you’re selling something that someone else created: in other words, there’s no need for you to invest time and/or money into creating a piece of software, an e-book or a course.
What’s more, there’s no risk that the product is a dud. You can simply choose something that you can already see is selling really well. And from there, you can just select something that works in your niche and go from there.
So there are no overheads and no risk and at the same time this allows you to scale the volume up considerably. You could be selling an affiliate product tomorrow if you put your mind to it. So by the end of the year, you could be selling 365 affiliate products. Can you say the same for products you created?
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Categories: Internet Marketing
Sep232015
How the Fail Fast Technique Helps You to Earn Fast as an Affiliate.
By David0 comments (comments closed)
How the Fail Fast Technique Helps You to Earn Fast as an Affiliate
‘Fail fast’ is an adage in business that more people should know. It is applicable to a wide variety of different business models and that’s particularly true when it comes to selling affiliate products. Read on to learn more about what it means and how you can make it work for you.
What is ‘Fail Fast’?
Fail fast essentially means that you should aim to succeed or fail quickly.
Whereas our initial instinct is to do everything we can do to succeed in business, this can sometimes lead to us investing too much time, effort and money into a single idea. In other words, you end up spending months on your landing page, on choosing your product, on priming your mailing list and on creating the perfect storm in which to sell.
So if that product then falls flat on its face, it’s going to leave you badly out of pocket and badly disheartened regarding your efforts.
Failing fast on the other hand means selling an MVP – or a minimally viable product – so you can very quickly get a feel for the market and whether or not there’s an audience for your product.
When selling affiliate products, the good news is that you don’t have to make anything. As you’re selling a product that already exists, you can in theory start profiting very quickly – in other words, it lends itself perfectly to the ‘fail fast mentality’.
But you can fail faster…
How to Test the Market QuicklyOne way to do this is by streamlining the process of creating landing pages and setting up advertising campaigns. Likewise, you can look for affiliate products that provide the sales script for you and other raw materials. This way, you can very quickly start adding new items to your roster.
Better yet, you can start each new product you want to sell with a PPC advertising campaign. That way, you can see which items get a good response and only invest in making a good landing page for those that make a lot of sales for you.
In theory, there’s nothing to stop you from selling 100 affiliate products at a time. So keep this in mind and remember the 80/20 law – that 80% of your yields will come from 20% of your products. The trick is to act fast so that you can find those potent 20% without wasting your time or money.
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Categories: Internet Marketing