1. Introduction2. Overview of OTT and its working3. OTT Streaming: Challenges Introduction to AWS Media Services Solutions5. AWS Media Services Solutions Architectural Diagram 6. AWS Media Services Solutions7. CloudThat
Cable operators were the only providers of entertainment services to consumers until a few years back. With OTT platforms like Netflix, Amazon Prime, and others, cable operators are now limited to providing internet services, and have no control over what the users consume. To enjoy on-demand entertainment programs, users can sign up for OTT services.
Let’s dive into the technologies that underpin OTT platforms, how they work, and how Amazon services can be leveraged to address some of the most significant OTT workflow problems.
OTT Overview and its Working
OTT stands for OTT, which means that it is delivered via another online platform. It is a medium that allows consumers to request film and television content via the internet. Although it is still relatively new, many companies are attempting to enter this market because of the huge potential for growth. This gives consumers a lot of choices, and marketers will see a significant increase in ad inventory.
OTT workflow software manages OTT technology. Let’s take a look at the different stages of OTT workflow to understand how it works.

Check Point 1: Coding and Ingestion
The quality assessment algorithm VMAF (videomulti-method assessment fusion), checks the files for reliability and determines if they conform to the standards acceptable by downstream systems. This ensures that no files are damaged.
Point 2: Transcoding
Files from previous checkpoints are now converted into output streams, which are known as profiles. These profiles or streams are sent through:
1) Quality of Experience: Here, streams are tested for their rate and loudness.
2) Adaptive bit rate: This allows seamless switching by aligning frames according to the time each profile is being used.
Point 3: CDN
These tests are the final ones.
1) Quality of service
2) Quality of experience
3) Entitlement check
4) Adaptive bit rate
5) Player control check
6) Apps and Analytics
OTT Streaming: Challenges
Improve Customer Experience through Real-time Network Monitoring
Performance Challenges
Content that is user-specific
Based on priority and workload, compute Contention and distribute instances
Security concerns
Data Backup Systems
Scaling and Maintenance of Infrastructure
Introduction to AWS Media Services
The OTT solution has created a huge opportunity in this market. It is rapidly growing at an alarming pace and is becoming a highly competitive market. Companies must be careful about how they launch their services. Most of these problems can be avoided by using cloud-based solutions or data analytics.
Amazon holds 33% of the market for cloud services. AWS media service allows you to accelerate production launches by using the right tools and partners in the top five solution areas, such as:
Production of Content
Archive and media supply chain
DTC (Direct to Customer) and streaming
Data Science & Analytics
It will eventually lead the industry to transform from a customer perspective.
AWS Architectural Diagram:
AWS Media Services is used primarily for Live Streaming and Video on Demand (VOD). The OTT live streaming solutions deliver media content to a global audience in a cloud-based environment and are cost-effective.
Here are some AWS Services that can be used for live streaming on AWS.
Amazon Simple Storage Service (Amazon S3) is a highly available, scalable storage bucket that can be used to host the Amazon Simple Storage Service (Amazon S3)